Mobile Marketing Strategies Utilized By Prominent Brands

Introduction

It's a common sight to see people on their mobile phones everywhere you go. In fact, the number of people who own a mobile phone stands at 5.27 billion, which is a whopping 67.03% of the world's population! 

Today, we take a look at how some respected brands make use of mobile marketing tools to reach out to their customers. These could come in the form of mobile applications, advertising via email, social media/ and SMS. 

Strategy #1: Social Media Ads [TPG Singapore]

Social Media platforms, such as Facebook and Instagram, are widely popular, with roughly 2.7 billion and 1 billion worldwide users respectively. While some companies choose the route of organic social media advertising through social media posts, advertising on these platforms allow for a reach that extends beyond a company's follower base. This means that more specific targeting is made possible through tailored options (e.g. target demographics). 

TPG Singapore, one of the biggest mobile network virtual operators (MVNO), uses this form of marketing through Instagram advertisements to communicate across their promotions. Potential consumers have an option of clicking on the advertisement to find out more about the offered promotion.

Strategy #2: Mobile Apps [IKEA]

With the advancement of handphone software, downloading a phone application is as simple as a click of a button. There are millions of apps on the mobile store available for download. However, not all apps are successful. What then, should a successful mobile app possess? Here are some characteristics that successful apps have in common:

• App acting as an extension of the brand
• Aid users in solving their problems
• Simplifying users' lives
• A new way of communication with consumers

IKEA launched an app that is a near-perfect embodiment of the above-mentioned characteristics. This app is called 'IKEA Place', an augmented reality home planner. This application allows customers to picture IKEA furniture in their homes and how the furniture fits, allowing for space and aesthetics consideration. 

This 3D application greatly sped-up and refined the consumers' decision making. Despite only being available for Apple users on IOS platforms, the app has roughly 8.5 million downloads!

Final Thoughts

Who knew that mobile marketing had such powerful tools? There are so many tools available to aid businesses achieve their goals and connect with customers!

What other forms of mobile marketing tools do you think can be useful to businesses? Do share them in the comments!