The Value of Your Digital Marketing Proposal (Strategy)

Introduction

You are currently preparing a digital marketing proposal for a client you've wanted to work with for the longest time. "What's the point of creating such a lengthy proposal? It's such a waste of time! Can't I just communicate to my client the strategy directly instead?", you think to yourself. 

Some of us fall into the above situation and fail to recognize the importance of digital marketing strategies. In this writeup, I'll help you understand why having a digital marketing strategy is vital to organizational success and a little something which might help your planning!

Creating a Sense of Direction

There is a saying that goes: “If you fail to plan, you plan to fail”. A digital marketing strategy creates a vision and mission that the company can work towards to. Without a coherent strategy, a company could lack the foresight to tackle future challenges and develop plans, which may lead to unattainable profits. 

Targeting a Specific Audience

Potential audience demographics and characteristics from digital marketplaces would likely differ from traditional channels. A digital marketing strategy allows companies to identify and target specific audiences effectively. This results in an increased probability of higher engagement and sales conversion rates.

Allocation of Resources

Imagine paying for a certain service, and eventually realizing that you exceeded your budget. Having a strategy allows for the company to be aware of the resources they currently possess and what is required for different planned marketing campaigns. They are then able to efficiently plan and allocate resources, such as funds and manpower, towards their goals.

What's next?

Now that you understand some benefits of a digital marketing strategy, its time to create one! After all, what is the point of having powerful resources at our disposal if we don't use it? 

One of the methods we can use is called the 'RACE Framework'. RACE stands for:

R- Reach
A- Act
C- Convert
E- Engage

This framework aids digital marketers in planning and managing their strategy in an organized way. 

With this framework, objectives, tactics and strategies are more easily defined, with the ability to keep close track of progress.

Read more in detail about the RACE Framework (click here)

Final Thoughts

A digital marketing strategy provides the framework in achieving effective and optimized online marketing activities. An effective digital marketing strategy may just bring your business to the next level, or place you in a position of higher priority to your clients! Next time when you are preparing that lengthy proposal, just think of the amount of value you are adding to their business!

What other benefits of a digital marketing strategy do you think I missed out on? Do share them in the comments!