Top Viral Marketing Campaigns Worth Reading Right Now
Introduction
Have you ever wondered how certain brands are initially unheard of, but suddenly blow up the next day? This can be attributed to successful viral marketing campaigns! These viral content produces the highest form of engagement metrics, due to the power of word of mouth.
In this blog, we take a look at 3 successful viral marketing campaigns and how they did it!
Campaign #1: Old Spice "The Man Your Man Could Smell Like"
Despite being released 11 years ago, this old spice advertisement remains the pioneer of viral marketing campaigns. In this advertisement, it showcased an attractive man informing the targeted female audience that their man could smell like him if he chose Old Spice.
This advertisement made use of a mix of positive emotions such as humor and arousal to appeal mainly to a younger female audience.
"Isn't this a men's wash? Why would they be targeting a female audience?" you might ask. Based on the research that the company carried out, it was revealed that women purchase almost 60% of male toiletry products!
This campaign was so successful that it had over 20 million views in just 3 days, and currently has a view rate of 57 million. To top it off, company sales increased by over 200% in just 5 months!
Campaign #2: Dollar Shave Club: Our Blade are F***ing Great
Dollar Shave Club was practically unheard of before this advertisement in 2012. This advertisement is a great portrayal of the use of emotional triggers and relatability.
The result? A $615 million valuation in 2015 and consequently a $1 Billion acquisition by Unilever!
Final Thoughts
Great content does not always ensure that you will go viral. However, awareness through improving brand exposure and emotional triggers are more likely to increase your chances of success.
What are some tips you can think of that will increase the likelihood of a viral marketing campaign? Do let me know in the comments below!
Thank you for your insightful blog Sam! I agree with you that emotional triggers are more likely to increase chances of marketing campaigns going viral. When strong feelings are evoked, such as anger, disgust, surprise or joy, people want to share the experiences that triggered their feelings and social sharing becomes impulsive. To take for example. Nike's Air Force shoes has been on the trend lately, what do you think made it go viral?
ReplyDeleteHey Enid, thanks for the insightful comment!
DeleteAs for Nike Air Force shoes, while the limited quantities started the hype, its influencers on social media platforms such as tiktok and Instagram that made it go viral!